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Quote Your training is helping us more rapidly build and maintain the strong, consultative client relationships so critical to our success. Your tools have made the transition to Sandler® methods virtually painless. And, your management training initiatives have greatly enhanced our managers' individual productivity and effectiveness. I can't wait to see what you'll help us achieve next. Quote

Tom Smith, President
CertainTeed, Inc.

Sandler® Books

Sandler Success Principles

NEW BESTSELLER NOW AVAILABLE

Sandler® Success Principles
11 Insights that will change the way you think and sell


This latest Amazon bestselling book encompasses some of the ‘Attitude’ material that supports the behaviors and techniques in the 2009 Amazon and Wall Street Journal bestseller, The Sandler® Rules, 49 Timeless Selling Principles and How to Apply
Them
.  This is the perfect companion book!

David Sandler established a number of “rules” showing how and when to implement the strategies and techniques of the Sandler Selling System® methodology, which were explored and explained in The Sandler Rules.  In addition to those basic rules, Sandler also revealed a number of Success Principles–insights–that provided the psychological  underpinning for many of those rules and corresponding strategies and techniques. 

Click here to order your copy!

 


Sandler Rules Book

The Sandler Rules
49 Timeless Selling Principles and How to Apply Them

Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results?

Are great salespeople born with a special gift--perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right places at the right times with the right people? No, they simply understood human relationships.

Using Eric Berne's Transactional Analysis, Sandler devised a selling system and distilled forty-nine unforgettable rules that are frank, sometimes fun, and always easy to put to use.  Sandler Training CEO David Mattson, coauthor of Five Minutes with VITO, delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation.

Click here to order your copy!

Click here to read a chapter.

 


VITO

Five Minutes With VITO®

VITO is the Very Important Top Officer, the person with the ultimate veto power. VITOs control every decision that's made in every enterprise in your sales territory. If you want to sell and live large, you must get to VITO...and launch the proven Sandler Selling System that will turn your VITO into one of your valued customers forever.

Sandler Training and VITO Selling have combined over 80 years of sales know-how, 1,200 hours of audio and video programs, 5,000 pages of training materials, and direct experience in training over 15,000,000 salespeople...and distilled it all into once concise powerful selling resource. Five Minutes With VITO is the new definitive guide for salespeople who want to start where they belong...at the Top!

Click here to order your Copy!

Vito is a registered service mark of Parinello Incorporated. 


Close the Deal

This book is a comprehensive list of successful strategies to close a deal. Chock full of insightful advice and practical checklists, Close the Deal applies to every aspect of the sale - from making appointments and a positive first impression to understanding a buyer’s reservations and fears to delivering the best customer service and maintaining your professional relationships.

A Five-Star Reader's Review from Amazon.com:
"A great book of useful sales tips. This is a great reference book for quick sales solutions…These non-traditional sales strategies really hit the mark.”

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You Can’t Teach a Kid To Ride a Bike at a Seminar

Traditional selling techniques - frequently taught at seminars and on late-night cable television - are the norm in professional selling, but just about everyone in sales today agrees that these antiquated techniques simply don't work. Every sales prospect has heard the old techniques countless times before, and most know what a salesperson is going to say even before the presentation begins! That's why prospects can so easily control a sales call - and destroy the salesperson's self-esteem in the process.

Prospects never controlled David Sandler or anyone who masters his groundbreaking selling techniques. In You Can't Teach a Kid to Ride a Bike at a Seminar, you learn to master the seven key sales principles of the Sandler Selling System - and how and when to use them. You don't have to be subservient, forfeit your self-esteem, or fake enthusiasm about your product or service. And you never have to lie!

Click here to order your copy!