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StrategicPartner, Inc. | South Carolina

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Sales, Management, and Customer Service Training & Consulting

When our clients are successful, we know that we've succeeded in our mission.

Ally Straczek

Advertising Sales

"Sandler allows the seller and the buyer to find a mutual agreement upfront as to not waste each other's time. By establishing trust early in the process and being diligent about the time you spend on pain, investment and decision making, the close will become easier for both parties to agree upon."

Joe Doyle


"Great workshop! Sandler customer for years. Transformed how we recruit and sell. Thanks"

Rod Giess

SpeedBuilder Systems, Inc

"After 25 years of doing it "wrong," Bill McCrary and Sandler Training taught me how to truly qualify prospects, so that I'm only spending time with the right people. The tire-kickers and time-wasters are now very busy with my competitors.

I've been a student since 2002 and have made millions from this system.”

Kate Wright

Specialty Recruiting Sales

"Emily and Stephen's workshop was jam-packed with both new material and reinforcement Sandler training. They broke down the content in fun, easy to follow 90-minute sessions. I definitely recommend to both new and tenured sales professionals."

Graham Cobb

"Bill unlocked a new chapter in my life. Through his training methods and coaching I am now able to shorten my sales cycle and make sure I am providing my customers with the services they actually need based on their own feedback. I was all over the place before meeting Bill and learning that slow is fast, and that if you follow the procedures in place you will always come out on top. Bill always takes the time to answer the phone and work through business scenarios I need help with. He takes his business very serious and makes sure his students get the most out of what he offers. Thank you for double digit sales growth in FY18!"

Samuel Hoff

Patti Engineering

Industry: Engineering

Samuel Hoff, Executive Vice President of Sales and Marketing for Patti Engineering, talks about how his company’s sales more than doubled after Sandler sales training. “In 2007, we were a bunch of really good engineers and really bad salespeople; now we’re the same good engineers but we’re a lot smarter about the sales process.” In 2007 the company did a little less than $3 million in business and spent $1.10 for every dollar it made. Last year it did $7.5 million in business and spent 88¢ for every dollar it made. “My personal income is seven times what it was in 2007,” says Hoff. “That’s living proof of the success of Sandler.”

Thomas Peacock

"I went to lunch with a friend and mentor of mine and I expressed to him my frustration with the traditional sales process. He mentioned that he was a client of Strategic Partner and that it really helped him. I've been a client for 3 years and since then I have more than quadrupled my income. I attribute all of that success to Strategic Partner and the Sandler process."

Ken Harris

Health o meter

Industry: Healthcare

Ken Harris is Vice President of Sales and Marketing for Health o meter, which manufactures devices for the medical community. He describes his history with Sandler, which spans 15 years and four companies. “Sandler is the one process I’ve seen that puts customer behaviors and salespeople behaviors together to help the customer in a way that ends up helping the company.” Harris uses a sports analogy to describe the impact of a great system, whether in college sports or sales training: “In a college team, turnover is every four years by definition, yet dynasties exist because they have good systems. Sales is also a skill set that needs to be constantly honed and, for me, Sandler is the only method that provides that level of consistent and intimate training.”

Andy White

"The on-going training of our sales team and the hiring tools provided by Strategic Partner helped us hire and train stronger sales people allowing us to more than double our growth and attain a ranking of 43rd among the 100 largest privately held companies in South Carolina prior to being acquired by K.B. Home."

Roy Cook

Merrill Lynch

Industry: Financial Planning

Roy Cook, who works with Merrill Lynch to help clients strategize their retirement plans, explains his mindset when he started Sandler training. “When I was introduced to Sandler I didn’t think I had any problems,” he says. He did have problems, though, including the lack of a systematic approach to generating new business. “Sandler has a very logical, very cerebral approach to sales. I saw more than 20 percent growth in my business year after year. Some of that I attribute to the market, but a lot of it I attribute to the Sandler process, with me implementing it and working more efficiently.”

Miles Busby

"Since the Sandler Selling System has been implemented by Source Technologies, we have seen vast improvements in our sales and margins. Our company was awarded the INC 500 Award for three consecutive years for being one of the fastest growing companies in America. We have grown from $12M to $45M, and we have a plan in place to reach $100M!"referral business by 50%.That’s right=50% Thanks to Sandler Training we now have a template to build our business on and have just hired our first full-time employee to handle business development. I can't say enough good things about what Sandler Training has done for NetShift Media."

Bryan Murdaugh

"Thanks to Bill's coaching, teaching, and mentoring our sales are up 137% over the last two years. Since then, we have completely transformed the Fivable sales process. Consequently, Bill helped us develop our own intentionally-designed process for selling where the truth is far more accessible. This is crucial because the truth leads to less time wasted - our time and the prospect's time. The truth also leads to understanding - which means the solutions we provide fit client needs in an incredibly meaningful way. And the truth means no one feels pressure or the need to play games during a business transaction."

Michael Branning

"Avtec has worked with Bill's company, Strategic Partner, for over 10 years and it transformed our sales process and skills...took us to the next level and accounted for millions of dollars in additional sales, less wasted time chasing business that wasn't real, and reduced discounting even when our product was the most expensive."

Joe Roddey

"I learned about Bill from a colleague who had great success in my industry and I have been working with him ever since - simply the best professional decision I have ever made. Bill's methodology and coaching has been critical to more than doubling my annual sales over the past 7 years. If your time is valuable and you want to turn frustration into success, I highly recommend Bill McCrary."

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